OBIELUM OLISEH

Digital Marketing Strategist | Brand Strategist | Social Media Strategist

101283, Lagos, NG.

About

Customer Service Specialist transitioning to Digital Marketing, leveraging a unique blend of people-centered communication, analytical thinking, and storytelling to build brand trust and engage audiences. Adept at applying customer behavior insights and a data-driven approach to craft compelling content, develop engaging social media strategies, and drive awareness and loyalty for brands and businesses. Passionate about enhancing online presence and fostering meaningful relationships through strategic digital initiatives.

Work

Bfree Africa

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Customer Service Officer

Lagos, Lagos State, Nigeria

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Summary

Expertly managed customer relationships and resolved complex payment queries for Bfree Africa, significantly improving repayment compliance and customer satisfaction.

Highlights

Managed over 200 daily customer interactions (calls & emails), leveraging effective negotiation to improve repayment compliance rates.

Designed and proposed realistic payment plans, directly contributing to a higher customer recovery rate.

Consistently resolved customer payment-related queries within 24 hours, enhancing overall customer satisfaction.

Reduced overdue follow-up cases by 15% monthly through proactive communication and accurate debtor tracking.

Community Junior Secondary School

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Civic Education Tutor (NYSC)

K-dere, Gokana LG, Rivers State, Nigeria

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Summary

Educated and mentored over 30 students in Civic Education, implementing innovative teaching methods to significantly improve academic performance and engagement.

Highlights

Improved student class performance by 25% (based on test scores) for 30+ students through engaging teaching methods and practical demonstrations.

Designed customized lesson plans, achieving 80% positive feedback from students and parents by addressing diverse learning needs.

Analyzed student progress and implemented targeted interventions, leading to increased overall pass rates.

Reduced student absenteeism by 10% and enhanced participation through organized classroom games and recreational activities.

Community Development Service (Gender Vanguard)

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Group Leader

Gokana, Rivers State, Nigeria

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Summary

Led a 7-member team to design and execute community action plans, significantly increasing public awareness and participation in gender-sensitization initiatives.

Highlights

Led a 7-member team to sensitize over 100 students and community members on critical topics including gender equality, hygiene, and sexual health.

Designed and implemented 5+ community action plans, reaching over 300+ people and increasing public awareness through outreach campaigns.

Strengthened participation in gender-sensitization activities by 40% through improved team collaboration and community relations.

Education

University of Benin

Benin City, Edo State, Nigeria
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Bachelor of Arts (B.A) History

Awards

Certificate of Merit

The Redeemed Christian Fellowship (RCF)

Awarded for exceptional contributions and dedication to the fellowship.

Certificates

Digital Marketing Training Certificate

Lagos State Employment Trust Fund (LSETF)

Soft Skills Training (Propel)

Jobberman

Soft Skills Academy Training

Lagos State Employment Trust Fund (LSETF)

Digital and Social Media Marketing;TECH4DEV (Digital For All Challenge) 2.0

TECH4DEV

Build your Web Presence

Trace Academia

Health, Safety and Environment Course: HSE LEVEL 1, 2 & 3

National Youth Service Corps

Skills

Digital Marketing & Strategy

Content Marketing (Strategy, creation, curation, distribution), Brand Strategy Development (Aligning content with brand goals and audience needs), Social Media Marketing (Platform knowledge, content planning), Email Marketing Basics (Campaign structure, audience segmentation), SEO (Keyword research, on-page SEO, content optimization), Performance Tracking & Analytics (Google Analytics, social insights, success evaluation), Audience Research (User needs, behaviors), Content Distribution Strategy (Multiple platforms for reach and engagement).

Technical & Creative Tools

Canva (Visual design, blog graphics, marketing materials), Grammarly (Editing, content clarity), CapCut (Video editing, multimedia production), ChatGPT (Idea generation, writing support, productivity enhancement).

Communication & Customer Relations

Customer Relationship Management (CRM), Negotiation & Conflict Resolution, Problem-Solving & Query Resolution, Data Tracking & Reporting, Communication & Active Listening, Interpersonal Skills, Stakeholder & Community Engagement, Advocacy.

Education & Community Development

Lesson Planning & Curriculum Development, Student Performance Evaluation & Progress Tracking, Classroom Management & Student Engagement, Instructional Design & Demonstration Techniques, Community Outreach & Public Awareness Campaigns, Leadership & Team Management, Project Planning & Implementation.

Projects

Intergroup Relations between the Ukwuani and the Urhobo people

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Summary

Conducted an undergraduate thesis exploring the historical intergroup relations between the Ukwuani and Urhobo people during the Pre-Colonial Period.